Film and Photo campaign S 1000 R:

With this attitude in mind our task was to create a badass film and photo campaign for the german legendary motorcycle manufacturer BMW Motorrad to launch its latest naked bike: the S1000R.
In difficult times of Corona and a high security shooting location this campaign was especially challenging as all film and photo works had to take place in Germany under strict COVID and safety rules.

What we did:

• Concept and screenplay writing
• Location scouting, permission clearances, model casting
• All film and photo production tasks
• Directing
• Filmworks
• Post production  
• Delivering the final product launch film
• Delivering Social media assets
• Delivering cut-downs for PoS, press purposes and additional film products

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Additionally we produced 3 social media teasers for the pre-communication of the new bike in all common formats for social posts, stories and TikTok play-outs:

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Photo campaign R 1250 RT

A very different bike but equally sexy. For the new R 1250 RT we produced the latest global photo campaign. Restricted by the COVID pandemic we had to think as local as possible to deliver that globetrotter flair. From high alpine touring to Barcelona feeling.

We delivered all campaign photography for all social, POS and marketing purposes.

What we did:

• location scouting. clearing, model casting
• Full A-Z photo production

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EP

Andi Tillmann

Producer

Arndt Widmann

Still Photographer

Peter Schreiber

Agency

Track GmbH